The past few years have seen the rise of the hip Mormon mommy/housewife blog phenomenon. There seems to be an endless network of
them, and good gravy are they popular. Thousands of followers, dozens of
sponsors, weekly giveaways popular. Personally, I am hooked on
The Daybook,
Nat the Fat Rat (Happiness Curator! Lover of Anne of Green Gables!),
Rockstar Diaries, and
Mormon in Manhattan to name a few.
In
Salon this January, highly educated journalist Emily Matchar asked the question on many young women's minds (including mine): “
Why can’t I stop reading Mormon housewife blogs?” She concluded that, unlike the uber-intense mommy blogosphere, these ladies make marriage and motherhood look like fun adventures. At VirtuousPla.Net, Julie Rodrigues recently observed that these blogs "
give beauty slowly," countering the modern obsession with instant gratification.
Jen Fulweiler chimed in that it’s the inherent female nurturing, giving instinct that makes PhD candidates pore over posts about recipes and decorating.
I agree with all these women, and very much identify with Matchar and her friends. Reading
cookbooks and stalking other people’s domestic bliss were my main coping
techniques while thesis writing. It was a world so comforting, and yet slightly
exotic compared to the library stacks.
There's been some discussion in the Catholic blogsphere about what an effective evangelization force these Mormon bloggers are. Such artsy diaries make show that we church-going folk are happy, creative, and
normal. These women blend modernity with faith seemingly effortlessly. They are in the world but not quite of it, often more subtly than we Catholics seem to be. But before we go running out to create knock-off hipster Catholic blogs, there are some key points to consider.
Mormon housewife blogs are up-to-the-minute trendy.
These women use Instagram, sell handmade accessories on Etsy and dish about makeup trends. Their trendiness seems authentic, not
self-consciously commercial. When readers ask, "
What makes Mormons so cool?, they reply that they just look for beauty in everything, and that includes Forever 21.
These
blogs are written for a wide general audience – lifestyle first, LDS a distant second.
“Just
frolicking in the city, pushing this stroller in my hipster glasses and red lipstick. Have you tried that new burger place across town? Oh and I’m excited about General Conference and hosting some missionaries for dinner on Sunday.”
Similarly, clothing discussions are about fashion, not just modesty.
You'll never see these stylish girls in tank tops or short skirts, but they don't feel the need to tell you that constantly. Their posts are all "Hey, look at these cute blouses! I found the sweetest necklace on sale!"
I once told my parish priest that he should give up his pipe dreams of a modest clothing line, because the Mormons have that locked down. Three words:
Shabby Apple dresses.
By far the expert Mormon fashion blogger is LA-dweller
Elaine Hearn at Clothed Much. Her blogroll of
Mormon fashion bloggers is comprehensive, and her use of items from both department and thrift stores is brilliant. With nary an ankle length jumper in sight.
They offer artistic quality and positivity, not preaching to the choir
Mormon bloggers' layouts are uncluttered and their photos use natural light, not garish flash. They write about what is good in life, instead of just clutching their pearls about THE CULTURE.
There is a time and place for hashing out the minutiae of theology and liturgy, and then there are times to be more approachable. Endless debates about NFP and homeschooling get tiresome, as does the millionth mediocre rehash of Theology of the Body. This is where Mormon bloggers enchant and inspire me in a way Catholic mommy blogs often do not. It's refreshing to see something practical and beautiful, not just hand-wringing about immorality on TV.
Who cares what horrendous things the kids on Jersey Shore are wearing; what would be a good outfit for work tomorrow? How could I still unleash my creative side once I am chasing after little ones? How do I relate to my secular colleagues? More importantly, how could Catholic life be relevant to them? Women like Sydney and Elaine give me hope that I can participate in modern society but also stay true to my beliefs.
This is where I as a Catholic blogger/cultural historian do some serious pondering.
Do we blog to evangelize or to talk amongst ourselves? Should Catholic young women write with our theology more "undercover"? Personally, I love the like-minded community of spiritual support I have found through blogging. Should I put my money where my mouth is and switch to posting recipes and daily outfit photos? Or would that be watering down my faith?
Do any Catholic lifestyle blogs with a large secular following already exist? Do you think Catholic women should embrace a new online evangelization strategy? What do
you think?